1

Enter the destination URL

2

Enter campaign information

Campaign

(a name for your campaign)

Source

(campaign referrer, eg. 'google', 'holiday newsletter')

Medium

(marketing medium: display, fbads, email)

Term

(paid search keywords)

Content

(usually ad copy, used to tell apart in reports)

3

 

Why tag your urls?

Analytics products like Performable web analytics, use utm query parameters to identify what drove visitors to a website or online product.

This tagging allows platforms that are capable of doing so to generate reports on channel and campaign behavior, value, and profitability.

Want to tag URLs in bulk?

Are you tagging dozens, hundreds or thousands of urls for AdWords? We’re constantly doing this too! We’ve made a tool to alleviate the pain. Enter your email below and we’ll send you a pretty spectacular excel file that we call ...

Enter your email:

Yes, email me with product updates and helpful marketing tips! (low volume)